to tweet or not to tweet - marketing

OK, so we all know that any tool can be used by evil and good. You need to decide,  was this really a moment of insensitive marketing, or a misguided attempt by someone with minimal social skills and a weak understanding of the concept of in internet?

http://www.networkworld.com/community/blog/microsoft-apologizes-using-japan-disaster-mar

Feel free to comment. Flame wars will get drowned.